Have you ever come across the best outdoor ad and have you ever pondered about the several elements that make it a successful one? You might have not because the outdoor media is very successful and is very smart. It is a very smart approach as it requires a lot of effort. It is important to understand the fact that designing the ad requires a lot of effort.
As billboards are observed for seconds and a huge amount of money is spent on them, there is a dire need to be very much careful regarding the content and the designing. Designing the best outdoor and is no difficult task but it is important to understand several dynamics of outdoor advertising.
Stick to the three-second rule
As mentioned before, it is important to understand the different techniques and dynamics linked to outdoor advertising. The most important thing in this regard is to understand the attitude of your target audience. The audience has very limited time to have a look at the billboards or any other kind of outdoor advertising. Therefore it is important to have a look at the attitudes of the target audience and stick to the three-second rule. If the creativity is strong enough, people will definitely keep a look at the billboard or other advertising tools.
Adhere the 3-7-10 rule
The 3-7-10 rule is very simple and it is preferred by a number of advertisers. It is important to understand that this technique is quite helpful and this will help you in having the best kind of advertising technique:
3 elements include text, image, and logo. Any outdoor ad must have these 3 elements as they have the potential to grab the attention of the customers. Another important thing to consider here is that the billboard ad must have 7 or less than 7 words. Another important thing is to keep the message short and crisp.
In terms of designing, the logo and content must only cover 10 percent of the area of the ad and not more than that.
Choose an immediately identifiable image
The more successful advertisements basically utilize an image or design that can be easily identified quite quickly. This is basically a rule of effective advertising.