Billboard Advertising: 5 trends to follow this year!

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Jim Neumann

Here are the top 5 trends that you must follow for effective billboard advertising:

Convey your message in a proper manner:

You must keep the fact in mind that you are going to advertise a product to people who are driving at a certain speed and they will have limited time to look at the wonder you are offering to them. As the interaction will be short, you must focus on different dynamics of the billboard advertising.

Use different strategies to involve your audience. You can use USP or ESP to involve your audience. These strategies are tested by a number of companies and they have gained too much through these mechanisms.

Jim Neumann

Jim Neumann – President & CEO, OOS Investment, Inc.

Short and minimalistic approach:

Be minimal. This is the thing that will get you way more attention than you have expected. People think that if they are spending so much on the billboards, they must be getting maximum advantages and to deal with this concern, they cover all the provided space. This is not beneficial as this can ruin the overall look and feel of the billboard.

Thus it is recommended to have a short message with the minimalistic approach to attract the audiences.

Be bold and confident:

Do not hesitate while conveying your message. If your billboard succeeds in making a bold statement, you are successful. Be creative as creativity has no limits. Other than creativity, you must also shed light on the unique components as well. Play with colours, play with font size, play with content; just engage your audience to get the message communicated.

Colours and eye-catching backgrounds:

To grab the attention of the audience, it is significant to impact them through the colours, visuals, graphics etc. your message can stand out if you have used the best colour combination for your billboard. Do not use too bright colours as a sunny day can make your audience uncomfortable. Let your billboard to have a lasting visual impact on your audience.

Location is everything in billboard advertising:

A well-designed and appealing billboard is effective if it is located at the right position. Before you select a location, focus on your target audience at the start. If a location is not in line with your audience, do not go for it. In addition to it, choose a busy place as more people will notice your work.

About the Author

Jim Neumann

Jim Neumann has a successful professional career in advertising and outdoor media industry. He has worked with multiple organizations including Ben Franklin Corporations and SRC City Bus Advertising, Inc.

Billboard Advertising: 5 trends to follow this year!unratedJim Neumann2018-03-27 03:21:05Here are the top 5 trends that you must follow for effective billboard advertising:

Convey your message in a proper manner:

You must keep the fa…

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